Creative Director Currently @ Leo Italia
Photographer, Art, Technology & New Media Enthusiast
Andrea
Sghedoni
Selected Clients
Nutella Ferrero Group McDonald's Fast Food Restaurant Emergency Humanitarian NGO Campari Campari Group Ferrari Automotive Fiat Stellantis L'Oréal Beauty & Cosmetics P&G Consumer Goods
Bio

Andrea Sghedoni is a Creative Director and artist based in Milan.

He builds brands that stay coherent from the big idea to the smallest execution. His background spans ATL advertising, branding and digital, and his work as a photographer and visual artist shapes how he approaches every challenge.

He has led integrated brand platforms for global clients including McDonald’s, Nutella, the Ferrero Group, Campari Group, Stellantis, L’Oréal and P&G, working closely with brand, media, PR and production partners to keep creative direction and delivery aligned.

Since 2021 he has been part of Leo in Italy, where he leads integrated campaigns, has helped bring generative AI into the creative process as a tool for speed and quality, and works to build a team culture grounded in high standards and craft.

His work has been awarded and nominated at Cannes Lions, D&AD, ADCE, ADCI, Clio Awards, Effie, Eurobest, The One Show and the New York Festival.

Emaila.sghedoni@gmail.com
LinkedInlinkedin.com/in/andreasghedoni
Behancebehance.net/sghe
Instagraminstagram.com/sghe
Experience
Leo Italia2021 — Present
Associate Creative DirectorJul 2025 — Present
Creative Content SupervisorApr 2023 — Jul 2025
At Leo Constellation, I strive to elevate the creative standard within the agency, leading high-impact projects for top-tier clients across the group. As Creative Director on Nutella, I focus on delivering innovative, 360° campaigns that blend strong strategic thinking with compelling storytelling.
Senior Art DirectorJul 2021 — Apr 2023
Ogilvy Italia2017 — 2021
Senior Art DirectorMar 2017 — Jul 2021
During my tenure at Ogilvy, I’ve honed my creativity, rooted in robust strategic thinking and deep understanding of human insights. I’ve been privileged to oversee international projects for beloved brands such as Nutella, the Campari Group, Emergency, Ferrari, L’Oréal, among many others.
Team FCA | EMEA Senior Art DirectorJan 2019 — Jan 2020
I had the opportunity to contribute to the creation of integrated and digital campaigns for several FCA brands, most notably the iconic Fiat 500.
Alquimia WRG2012 — 2017
Senior Digital Art Director
At Alquimia, I dedicated my efforts to crafting aesthetically pleasing digital projects for a variety of brands such as Isaia, Fabrica, OVS, Coin, and Alcantara. My work on Fabrica’s digital experience was recognized with an Awwwards honor. In the process, I honed diverse skills encompassing content creation, app design, UX design, digital strategy, and digital transformation.
Tazebao2009 — 2012
Art Director — Co-founder
Co-founder of Tazebao, a collective of creatives, designers, and developers. We dedicated our efforts to launch Modenese brands onto social and digital platforms, enhancing their presence and reach in the digital realm.
Blu office — Due Ti forniture2007 — 2009
Art Director
I oversaw the company’s design and printing department. This brief tenure honed my ability to interact directly with clients and tackle business challenges pertaining to design.
Serigraf2005 — 2006
Graphic Designer — Production and Printing
At Serigraf, I acquired comprehensive knowledge of pre-production, production, and post-production techniques applicable to printing, packaging, and marketing materials.
AXEL · essent’ial2004 — 2005
Graphic Designer — Internship
My inaugural experience in the realm of design and communication. It sparked my enduring love for craftsmanship and the intricate work of a creative professional.
Awards
Effie Italia
Grand PrixGold
Year2024
CategoryBrand Experience
ProjectNutella Gemella
CRESTA Awards
Bronze
Year2024
CategoryIntegrated Campaign
ProjectNutella Gemella
AdForum
Top 5
Year2024
CategoryBest Ads of the Year
ProjectNutella Gemella
NC Awards
GoldGold
Year2019
CategoryInternational Campaign & Viral/Mobile
ProjectEmergency — Everybody Has a Dream
ADCI Awards
Gold
Year2019
CategoryFilm & Branded Content
ProjectEmergency
NC Awards
SilverSilverSilver
Year2019
CategoryPackaging, Video Strategy, Social
ProjectNutella & Emergency
NY Festival
SilverBronze
Year2019
CategorySmall Budget & Film Craft
ProjectEmergency
Cannes Lions
Shortlist
Year2018
CategoryFilm
ProjectEmergency — Every Person Matters
PIAF
Bronze
Year2018
CategoryStorytelling
ProjectEmergency — Every Person Matters
Awwwards
Hon. MentionSite of Day
Year2015
CategoryDigital Experience
ProjectFabrica website
ADCI Awards
Bronze
Year2019
CategoryFilm
ProjectEmergency — Everybody Has a Dream
NC Digital
Silver
Year2019
CategorySocial Campaigns
ProjectNutella — Lampada da scrivere